Barbiehas continued to take box office numbers by storm. TheGreta Gerwig-directed film, which she also co-wrote with her partnerNoah Baumbach, has become a record-breaking release for Warner Brothers. In fact, in recent weeks,BarbietoppledHarry Potter and the Deathly Hallowsto becomeWarner Bros. highest-grossing releasein the studio’s 100-year history. On top of that,Barbiehas also become the biggest film of 2023globally, passing Illumination’s animated mega-hit,The Super Mario Bros. Movie.
In itsseventh week in theaters,Barbiehas brought in an estimated $13.2 million on 8,952 screens in 75 international territories. Over last weekend, there was only a -33% drop for our favorite doll, with strong holdovers in Spain (-11%), the UK (-12%), France (-22%), Italy (-29%), Germany (-31%) and Holland (-33%). The first half of the holiday weekend bringsBarbie’s incredible international total to $771.5 million, with a global total of $1.381 billion.
The success ofBarbie’sbox office shows not only the appeal of Barbie as a brand but also what happens when we embrace the power of movies about women. Aided by a stacked, female-led cast and the brilliance ofMargot Robbie’s performance as Barbie herself, Gerwig’s masterpiececontinues to bring in big numbers. The film will likely see another major boost later this monthwhen it comes to IMAX on September 22.
What Makes ‘Barbie’ Such a Box Office Powerhouse?
Gerwig’sBarbiedelivers a very original look at a doll that has meant the world to fans for decades. Robbie’s performance goes far beyond the plastic woman with perfect skin and an impeccable wardrobe.Barbie’s exploration of girlhood, combined withAmerica Ferrera’s heartwrenching monologue,Ryan Gosling’s brilliant run as Ken — including hisepic “I’m Just Ken” musical number— and endlessly entertaining and genuine performances across the board makeBarbiea movie worth seeing over and over.
Barbieis currently playing in theaters worldwide, and she’ll make herIMAX debut on September 22with a new end credits scene. Check outour interview with Gerwig, and stay tuned at Collider for future box office updates.
