It’sJohn Wick’s world, and we’re all living in it. In the run-up to the release ofJohn Wick: Chapter 4, Lionsgate took the franchise global with The Continental Experience, a string of fan events that transported visitors to the iconic hotel featured throughout theKeanu Reevesfranchise. Filled with unique photo opportunities, events, and styles to match that of the films, it brought people throughout the world together through their love of all things Wick. Now, Collider can exclusively unveil a new sizzle reel that takes viewers through the various Continentals that popped up to see how everyone celebrated the arrival of the potential final chapter.The Continental Experience spanned 23 different cities in 20 separate countries on five continents, truly making this a worldwide event. To match the global nature, each event sported its own aesthetic including reception desks to sign in, booths to visit, and tarot card readings among other things to immerse the guests. Pop-up activations brought fans intothe world of Wickas they experienced what it was like to partake in the services and survive inside the Continental. The highlight of everything, however, was the special screenings which often featured much-hyped arrivals by Reeves alongside other cast members and directorChad Stahelski. Everything in the reel blends together in a fun, neon-soaked blur that demonstrates the worldwide excitement forJohn Wick: Chapter 4.In addition to the main sizzle reel highlighting how the world as a whole celebrated Wick, an interactive website was also launched allowing users to explore the individual Continental events through their own miniature reels including theHard Rock Hotel eventin New York. Some of the biggest experiences took place inlocations visited throughout the film like Pariswhere fans gathered to see Stahelski and Reeves take the stage ahead of a special screening. One thing that becomes apparent is how the local culture of each city was infused into each activation, making every event feel unique to its locale. It’s yet another representation of howJohn Wickfever has taken over the world.RELATED:Hold On, Is Mr. Krabs in ‘John Wick: Chapter 4’??
John Wick: Chapter 4Gave Fans Around the World Exactly What They Wanted
For the vast majority of fans worldwide,John Wick: Chapter 4lived up to the hype, earning an identical 94% critic and audience score on Rotten Tomatoes. The global hype is also translating into big bucks, overtaking the first two films in the franchise in a mere ten days with$245 million at the global box office. Collider’s ownRoss Bonaimegave the film a B+ in his review, praising Stahelski for managing to keep the franchise fresh while still celebrating everything that came before. Aside from some of the craziest fight scenes to grace the series, the film also boasts some stellar new additions to its cast includingDonnie Yenasthe blind assassin CaineandBill Skarsgård’s powerful Marquis de Gramont alongsideShamier Anderson,Hiroyuki SanadaandRina Sawayama. Franchise veterans likeIan McShane,Laurence Fishburne, andthe late-greatLance Reddickalso returned for the film.
WhileJohn Wick: Chapter 4saw John finally find a way to free himself from the High Table, there’s much more to explore in the world of Wick.The Continentalwill spotlight the eponymous hotel and a young Winston and Charonin September on PeacockwhileBallerina, the spinoff starringAna de Armas, recentlyset a release date of June 04, 2025. There’s alsoa new film in the Wickiversein the works along with other projects that will carry on this world even as Reeves looks to potentially lay his titular assassin to rest. Nine years into this franchise, it’s clear there’s so much left to explore and so many people hungry for more.
Visit theWorld of John Wick websiteto see how fans around the world celebratedJohn Wick: Chapter 4at their local Continental Experiences. For any who haven’t checked out the world of Wick on the big screen yet or anyone who just wants to relive the action, it’s still in theaters right now. Check out the exclusive sizzle reel below.
