to promote the upcoming release ofFree Guy, the movie’s official Twitter account revealed a new set of posters that pay homage to some of the most iconic covers for video games.
The new posters use both old-school classics and new indie hits to featureRyan Reynolds’s Guy in the art style of the original cover, a more-than-fitting homage sinceFree Guyfollows aNon-Playable Characterwho gains consciousness and becomes the hero of an open-world video game.
The games that inspired the new set of posters, in the same order they appear in the tweets, are:Super Mario 64,Street Fighter II,Doom,Grand Theft Auto: Vice City,Minecraft,Among Us,Animal Crossing: New Horizons, andMegaman. Even thoughFree Guyis not a specific video game adaptation, the movie takes place inside a virtual world filled with gaming eater-eggs and references, so the new posters are a great way of highlighting the movie’s curious concept.
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Reynolds has been a central piece inFree Guy’s marketing campaign,partnering with Xbox to award famous NPCsand describing his fake transformation in thebuff villain Dude. So far, the movie has gathered a positive reception from critics, with our own Matt Goldberg calling it: “a joyful, uplifting blockbuster that feels both of this moment and yet stunningly durable thanks to its larger themes.”
Free Guyis directed byShawn Levy(Night at the Museum,Date Night) from a script written byZak Penn(Ready Player One) andMatt Lieberman(The Christmas Chronicles). Besides Raynolds,Free GuystarsJodie Comer,Joe Keery,Lil Rel Howery,Utkarsh Ambudkar, andTaika Waititi.
Free Guyhits theaters this Friday, August 13. Check out the brand new set of posters below:
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