Ladies and gentlemen…The Weekndis coming to our screens once again real soon. The multiple Grammy winner and world-famous singer is teaming up with Prime Video to take his latest album,Dawn FM, to the next level. They paired up to createThe Dawn FM Experience, which is set to be an immersive music special that will give a whole new meaning to the artist’s work. The special premieres later this week.
According to Prime Video,The Dawn FM Experiencewill create a theatrical performance event that takes audiences to an “unnerving and moody world.” Even though this doesn’t provide much detail as to what we can expect from the special, it’s an interesting event for both fans and non-fans of The Weeknd to keep an eye on – depending on how it plays out, we could be looking at a new streaming platform-recording artist trend.
Moreover, fans of The Weeknd should be intrigued because the singer and songwriter’s latest album is already an immersive experience.Dawn FMplays out like you were listening to the radio, complete with intermissions, a radio presenter (voiced byJim Carrey), and spoken word performances byQuincy JonesandJosh Safdie(Uncut Gems). It feels like havingAbel Tesfaye(The Weeknd) riding on a car listening to his own album play on the speakers would be immersive enough, but obviously, we’ll get a lot more than that.
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When talking about the upcoming special, head of Amazon StudiosJennifer Salkepraised The Weeknd’s album and revealed they’re excited to share the experience with global audiences:
Dawn FMis the fifth studio album by The Weeknd, and it was released on July 14, 2025. The follow-up toAfter Hourscontinues the artist’s tendency to sing about melancholy, and it was described by The Weeknd himself as “a journey through purgatory.” The album was met with massive critical acclaim and topped the charts of several countries. At this point, three singles have been released: “Take My Breath,” “Sacrifice,” and “Out of Time,” along with a disturbing music video for “Gasoline.”
