If you thought the moon landing was the greatest advancement made in the 1960s, think again.Jerry Seinfeldis set to prove you wrong with his surreal take on the creation of the Pop-Tart. Though the legendary comedian made a welcome stop on the series finale ofhis long-time screenwriting partnerLarry David’sCurb Your Enthusiasm, it has been quite a while since we have seen Jerry Seinfeld star in a movie. The last time he had a starring role in a feature film was withBarry B. Benson in DreamWorks’Bee Movie(though he also did have a cameo appearance inChris Rock’sTop Five).

Not only is Jerry Seinfeld starring in his return to moviemaking, which is the historically fictitious comedyUnfrosted, but he’s also working behind the camera as the film’s director, writer, and producer. Amassing an ensemble cast of A-List stars,Seinfeld hopes to deliver a fresh and original takeon Kellogg’s and Post’s race to create the ultimate breakfast pastry. It’s bound to be a sweet treat for fans of Jerry Seinfeld, so to find out when, where, and how you can watchUnfrosted.

Unfrosted movie poster

Unfrosted: The Pop-Tart Story

Michigan 1963, business rivals Kellogg’s and Post compete to create a cake that could change breakfast forever.

When Is the Release Date for ‘Unfrosted’?

The secrets behind the Pop-Tart’s invention will be revealed whenUnforstedpremieres worldwide on Friday, July 13, 2025.

When Will ‘Unfrosted’ Be Available on Streaming?

Netflix will be the exclusive streaming home forUnfrostedas soon as the film premieres on May 3. It’s one of the earliest installments of a fairly packed slate for Netflix’s May season. Just a day beforeUnfrostedpremieres,Jeff Danielswill be heading the anticipated series adaptation ofA Man in Full. Also set to release this May are theBrooke ShieldsandMiranda Cosgroverom-comMother of the Bride, the second season of the Greek mythology animeBlood of Zeus,Shane Gillis' workplace comedyTires, theJennifer Lopez-starring mech action filmAtlas, and the hugely anticipated third season ofBridgerton.

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When Will ‘Unfrosted’ Be on DVD and Blu-ray?

Netflix has not yet announced any plans to releaseUnfrostedon DVD or Blu-ray at this time. However, it doesn’t seem likely that it will receive a physical release. Netflix’s movies have very rarely been made available on DVD and Blu-ray, with a few exceptions courtesy of the Criterion Collection, andUnfrostedisn’t typically the kind of movie Criterion backs.

Watch the Trailer for ‘Unfrosted’

Netflix released the first trailer forUnfrostedon March 28, introducing audiences to the wacky and wobbly world of the Pop-Tart’s invention. Upon hearing that their competitors at Post have created a shelf-ready breakfast pastry, the folks at Kellogg’s begin working overtime to come up with a dessert that can surpass it. Spearheaded by Bob Cabana (Jerry Seinfeld), Donna Stankowski (Melissa McCarthy), and Edsel Kellogg III (Jim Gaffigan) try to find a way to “split the atom of breakfast”. They’ll attempt to do this all while meeting seemingly endless cameos fromHugh Grant,Cedric The Entertainer,Bill Burr, and more.

What Is ‘Unfrosted’ About?

The official plot synopsis ofUnfrostedreads as follows:

Michigan, 1963. Kellogg’s and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast. A tale of ambition, betrayal, sugar, and menacing milkmen, Unfrosted stars Jerry Seinfeld in his directorial debut.

Other Brand-Based Comedies Like ‘Unfrosted’ You Can Watch Right Now

‘Barbie’ (2023)

Undoubtedly the biggest success of last year,Barbieshattered expectations last year to become an Oscar-winning smash-hit, earning just under $1.5 billion at the box office. Directed by acclaimed filmmakerGreta Gerwig,Barbiesees one of the titular dolls (Margot Robbie) travel from Barbie Land to the real world following concerns that she may be going to get there. Once she arrives, she quickly sees that the real world has a lot more flaws than she once thought, and things get even worse when her friend Ken (Ryan Gosling).

‘Air’ (2023)

A more underrated sleeper hit from 2023,Airshowcases how the most popular basketball shoe ever made came to be. With Nike in desperate need of a fresh new idea,Sonny Vaccaro(Matt Damon) finds a unique opportunity when he comes up with a concept for a shoe designed after a rising star in the world of basketball.That star ended up being a little someone namedMichael Jordan(Damian Delano Young), who would later go on to become the biggest name in all of NBA history.

‘Flamin’ Hot' (2023)

Another film about a snack food’s invention,Flamin' Hottells the surprisingly heartwarming storyabout the creation of the Flamin' Hot Cheeto. The film depicts the story of how oneRichard Montañez(Jesse Garcia) went from being a maintenance staff member at Frito Lay to becoming the inventor of one of the world’s most popular snack foods. The idea of spicy snacks was a surprisingly tough sell, but it all paid off in the end since Montañez stayed true to who he was.

Flamin' Hot

Jerry Seinfeld in a behind-the-scenes image from the set of Unfrosted.

Jerry Seinfeld, Melissa McCarthy, Amy Schumer, Jim Gaffigan, and Hugh Grant on the poster for Unfrosted.